This project involved the coding of 58 transcripts from al-Qa'ida leaders, especially from bin Laden and al-Zawahiri, for the types of communication tactics they used in their persuasive messages between 1998 and 2006. Specific information, such as the referent content of the messages and the related negative to positive valence associated with those referents, as well as broader communication tactics such as compliance gaining and the justification and motivations for actions were coded.
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